Friday March 23, 2012

DianaFriend, Director, Communications & Marketing, Topeka & Shawnee County Public Library
They hired CIVICTechnologies to create Community Connect – Mark Futterman.
Cross GIS information with patron information.
Find out what your market segments are to focus services.
GIS=Graphical Information Systems Data
Perception vs. Reality – get the data, don’t just assume you know what your community situation is. TSCPL learned they were very wrong about many of their perceptions of their patrons and community.
Used market segmentation to create topic neighborhoods – group books by what users really want – example: phrase books in the travel neighborhood (section).
(Personal Note: For TSCPL librarians who couldn’t attend CiL, they did a video of their part of the presentation. http://www.youtube.com/user/TopekaLibrary Nice touch! Would Skype also work?)
Community Connect identified the services, collections and programs that match the different geographic areas’ interests, using the Market Segmentation data.
|
This entry was posted on 4/15/2012 09:43:00 PM and is filed under . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 comments:

On November 1, 2013 at 12:28:00 PM CDT , tahamina begum said...

Helping Businesses Reach Their Highest Potential Through Target Marketing in Fernando,San,Fernando Valley,San Gabriel,San Marino,Santa Clarita,Santa Fe Springs,Santa
Postcards Design