CIL 2011: eBooks & Their Growing Value for Libraries
3/22/2011 04:22:00 PM | Author: Christa
Tuesday, March 22, 2011
Amy Pawlowski, Web Applications Manager, Cleveland Public Library
Sue Polanka, Head of Reference and Instruction, Wright State University Libraries
Ellen Druda, Librarian, Internet Services, Half Hollow Hills Community Library
Rosemarie Jerome, Librarian, Half Hollow Hills Community Library
Bianca Crowley, Biodiversity Heritage Library Collections Coordinator, Smithsonian Institution


Sue Polanka and Amy Pawlowski

Cleveland PL - started in 2003 with 1000 titles, now have 55,000.

Public Library Future
Library Journal report - 72% of public libraries offer eBooks.
5% circulate preloaded ereaders. 1/5 of US pop read 2 books a week.

Academic Library Future
94% of academic libraries offer ebooks.
by 2020, 80% of budget will be econtent.
87% of students say online libraries/databases have an impact on their learning.
50% of students find etextbooks have an impact their learning.
65% of academic libraries offer or plan to offer services via handheld device
by 2015 25% of textbook revenue will be etextbooks.

Value for Libraries

24/7 access
Econtent meets users where they are - distance ed, virtual reference, mobile websites, self service research - LibGuides
no shelf/storage space needed
free ebook collections - provide links, add records to your catalog (will cost $$)
Stay current/relevant by providing service to growing demographic - by 2015 30 million US will own eReaders.

Economic Impact
collection development budget will have to shift from print to econtent.
cost effectiveness - print - cost of book, shipping, processing, cataloging - ebook - cost of book and cataloging.

Position Your Library
Public Library

Find/create a consortium purchase to afford it.
Know the products/platforms and how they work.
Create programing around devices
Collection development plan - must add new titles regularly.
Figure out how it will fit in your budget - is it part of materials, databases, something new?
TRAINING - for staff.
MARKETING

Academic Library
Must be viable on campus
Future is eContent, not just eBooks
Understand your limitations - vendors, DRM, formats - work together towards a sustainable future
ALA task forces on Digital Content - get involved, watch what they're doing.
Library Renewal - created by librarians.
Brand our content so patrons know its being purchased and provided by the library.
Digital textbooks - make sure your faculty knows they're coming.

eBooks and Reading Clubs
Ellen Druda, Librarian, Internet Services, Half Hollow Hills Community Library

Traditional book club readers have trouble with technology, not really interested in eBooks/eReaders.

3 groups of readers
- tech-savvy eBook readers
- Traditional book club readers
- everyone else

Want to pull readers together.
Need staff training first.
Laptop. Sony reader, iPad Color Nook. One-on-one training for patrons - works best with their users.
Marketing campaign - "Ask Me About eBooks". Staff wear buttons. Provided with script so they know what to say.

used iDrakula - updated Dracula story - communicate with text, email, etc, instead of letters like original. discussion group - Skyped in author, Bekka Black. mostly attracted teens.

Nook - brought in a Barnes and Noble rep to show it off.

Book discussion summit to be held in April - try to get all types of readers together.

The Evolution of a Summer Reading Program
Rosemarie Jerome, Librarian, Half Hollow Hills Community Library

For years, did it all on paper - registration, review slips - 2-5 people typically registered each year.

Went digital for registration - over 50 registered.

Reviewer's blog - available to everyone.

Skyped in author Jennifer Egan. 40 registered, over 100 reviews on the blog.

Books on the Go
2011 marketing plan to combine summer reading program with eBooks. hhhlibrary .org - Readers' Connection.

Fishing for the Right Content in a Sea of Free E-books
Bianca Crowley, Biodiversity Heritage Library Collections Coordinator, Smithsonian Institution

Add titles weekly, all for free.

Work with the Internet Archive to scan, digitize, store their items. Send metadata along when scanning is done. Use non-damaging scanner.

Entire BHL collection is public domain. Open access. Can re-use, re-purpose for your own use - encouraged!

Can download eContent items from Internet Archive into your own catalog. Created search based on LCSH subjects. Need to be careful about what it will bring in - some great items, some bad hits. Need to refine search terms and try again.

Looking for more digitized repositories that they can add to their catalog.
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CIL 2011: Empowering the Reader in a Digital World
3/22/2011 12:01:00 PM | Author: Christa
Tuesday, March 22, 2011
Al Carlson, Tampa Bay Library Consortium
Chad Mairn, St. Petersberg College

Al Carlson

The book is the content, not the package.

"Diagnosing the DVD Disappointment: A Life Cycle View" - as every new device has come out its rate of adoption has become faster.

History suggests that libraries won't be ready - we never have been ready!

Chad

Dedicated eReaders

Kindle - not library friendly.
Nook - digital lending, but one book to one person one time.
Sony eReader - see it most often in library.
Kobe
Skiff eReader - flexible display, hasn't really caught on.
HPs Flexible Display - mylar sheet can hold video display with no power.

Good for extended reading.

Non-dedicated eReaders

iPad
Kindle for PC
Stanza
Nook - app for pretty much every device
Android ereading apps

Good for quick bursts of reading.

OK to have both!

ePublication Formats

Main ones we use - EPUB, PDF, AZW(Kindle)

Dueling formats - hard for patrons to see the difference between EPUB and AZW. And they don't care. They just want to read.

Dueling DRMs - Adobe ADEPT, Apple's FairPlay, Amazon's proprietary.

DRM is software lock that controls access to a file, need special key to unlock it.

Good or Evil? Yes.

Librarians Against DRM
.

Al

How will/does ePub affect Public Libraries?
Access - website becomes the library.
Delivery - instant home delivery. no need to visit the library.
No overdues.
Storage - costs a lot to keep books around. can put entire collection on a 1 or 2 terabyte drive - costs about $60.
Ownership - stored, checked out from, and returned to their server. Do we really own the books anymore?
Publishers reluctance to sell to libraries - term limits, limited range of vendors.

eTextbooks
Chad

75% of students still prefer print textbooks.
CoreSmart - download and use for 180 days.
Amazon.com - limited.
Courseload - etextbooks and course management system, browser based
Flat World Knowledge
Inkling - trying to go beyond the book, adding,

The Kno, textbook tablet - $599.
NOOKStudy

Browser based books - truly device agnostic.
HTML 5 - content stored offline, access via the cloud.

Books in Browsers 2010 conference. Internet Archive.

How should libraries respond?
Al

No rule that says libraries cannot convert EPUB to AZW for patrons, or mention calibre.

Live Demo
Kindle, calibre on computer already, DRM free book. book in EPUB format. use calibre to convert to kindle format so patron can read it. Took about 2 minutes.

What about DRM?

Is it legal to strip DRM? depends on who you ask. hasn't gone to supreme court yet.
not illegal to know how. Libraries can be the place with the least DRM or the least annoying DRM.

New model for patron - SHRED

Search, Holds, Rental, Electronically purchase, Donate to the library

Possible Academic model
Borrow or buy ebook, add notes in Photoshop like layer, return or sell back, retain the notes, sell notes to next student who buys book.

Libraries - be aggressive with publishers about getting ebooks in the format you want.
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CIL 2011: EBook Publishing: Practices and Challenges
3/22/2011 11:18:00 AM | Author: Christa
Tuesday, March 22, 2011

Ken Breen, EBSCO

1997 – ebook on CD with 127 page print manual on how to use it.
1998 - NetLibrary was founded. Last year EBSCO bought NetLibrary.

NetLibrary – next year, brand and name will be retired. Will become eBooks and eAudiobooks on EBSCOhost.
Ownership – 3 models - single user, 3 users, unlimited users/per book.
Consortia by number of libraries in group.
Lease – 1, 7, 14, 28 day lease.
Subscriptions – continue audiobooks, will consider ebook.
TitleSelesct will be replaced with EBSCOhost Collection Manager (ECM). Purchase, patron driven, EBSCO experts.

Leslie Lees, ebrary

Founded in 1999. Over 3700 institutional customers, 19.2 million end users. Acquired by ProQuest.
Subscription model – over 50,000 titles. Patron Driven Acquisition. Short term loans.
DASH – Data Sharing Fast – upload PDFs and add metadata.

Bob Nardini - Ingram

Coutts info services, academic arm of Ingram.
2008 study – academic libraries - 43% of ebooks are held in print too. Print and ebooks are living in coexistence, and we are a part of the biblioecosystem.
Signed agreement with OCLC to ILL ebooks.

Mike Shontz – OverDrive

Our role is as an library advocate. Create a marketplace where libraries can make an informed choice.
Will be more DRM free ebooks in the future.
Libraries must interact with the publishers to tell them what we want/need.

Questions:

Adobe is main mechanism for DRM. Ebrary – we have proprietary software, but rights are determined by the publishers. Publishers are more willing to give looser DRM on their own systems but not on 3rd party aggregators.

Publishers you work with? Differences between OverDrive – public libraries and others who are more academic based.

Downloading pages? Ebrary – tries to support downloading a chapter – have to work with publishers. Ingram – started with 10, now up to 60. EBSCO – working with publishers to up to 60 pages.

When will be able to loan ebooks? Ingram – signed agreement with OCLC for ILL. ebrary – have short term loan.
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CIL 2011: Innovative Marketing Tools and Strategies
3/22/2011 10:10:00 AM | Author: Christa
Monday, March 21, 2011
Speakers: Stacy Bruss and Nancy Allmang, NIST (National Institute of Standards and Technology)

Nancy Allmang

Audio Podcasting
Started small - $20 microphone. Podcasting for Dummies, Audacity. They use a PC - said they had a hard time finding free music to add. (Personal Note: Recommendation from audience - "there is plenty of royalty free music available, just Google it.") Heard that Macs come with Garage Band and free music to use. Coworker took podcast home and used his Mac to add music.

(Personal Note: You do not need to purchase a Mac to find music for a podcast. Go to Creative Commons and search for music. NTS: Attend "Podcasting & Tools: Endless Opportunities!" on Wed. for more info - 1:30 PM – 2:30 PM)

Video Podcasting
Contracted with staff at NIST who knew how to do this. Cost $5000 and 7 months! (Personal Note: Um...what?!)
But, they learned how to do it themselves. Bought a MacBook Pro, video camera, microphone, took class at Apple store to learn how to use MacBook to do it. Best length is about 1 minute. Do voiceover later, don't record audio during filming.

Stacy Bruss

New staff do day and a half orientation - library gets 10 minutes. Use videos to help them remember about the library.

pptPlex - plugin for PPT 2007 and 2010. Allows for zooming presentations. Allows you to repeat images, words, ect, but doesn't feel like it. (Personal Note: It's Prezi for PPT.)

Digital display - 7 seconds is best length of time for each slide/screen to be shown - tested by walking by display and seeing how long it took.

CamStudio - to capture actions on your desktop - keystrokes for accessing a database, for example. Use PowerPoint to loop it.

Market the same item using all of your marketing channels - not every customer knows or is exposed to all of your channels.

Repeat marketing messages. Repeat them again when you think you've repeated it enough.

Prezi - used with digital display.

Xtranormal - create video cartoons with text script that you enter.
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CIL 2011: Promoting with Web 2.0
3/21/2011 02:04:00 PM | Author: Christa
Monday, March 21, 2011
Speaker: Curt Tagtmeier, Fremont Public Library, Mundelein, IL

Article in Sept issue of Computers in Libraries.

Medium sized public library - offer free services galore - YouTube, iLike.com, Twitter, Mobile Joomla, Meebo, Blogger/Dapper - the library staff think it's Awesome!

How can patrons benefit from all of these free things without needing multiple logins? Keep patrons in a place sponsored by the library?

Facebook! Why should libraries be on Facebook? Because that's where the people are.

Fremont Public Library on Facebook - http://www.facebook.com/fremontlibrary

111,000,000 US users, 100 million mobile users, 500,000 apps, average user has 130 friends, average user is connected to 80 community pages/groups/events.

Facebook offers the best of many social networking sites in one - photos/Flickr, status updates/Twitter, videos/YouTube, IM/Trillian, private messages/email.

Mobile potential - for patrons and library staff - library staff can update page and patrons can view updates from almost anywhere.

Facebook Zero - can use FB on non-smartphones.

Mobile Site: A Case Study - created a mobile site using Joomla - looked just like an iPhone app, but wasn't. Lots of headaches by creating it themselves. Nobody used it. For smaller library - too much work for too little payoff. Now just a static site.

Secrets of Facebook Success - Be unique, practical, innovative, fun. Don't just duplicate your website, don't only feed info about programs. Facebook page needs to be different, interesting, useful. Feed in articles you find that might be useful to your patrons. Look at what other libraries are doing. Read up on apps that might be useful to your library/your patrons.

"Facebook Marketing for Dummies" new book just came out. Great info.

Things you might not know about Facebook:

- can embed an RSS feed into your library's page - your library blog.
- can create customized links on side of page using FB Markup Language - widgets, calendar.
- Administrators of page can now post as a page instead of as themselves - comment comes from library, not you. (Personal Note: I LOVE using this!)
- apps can be added to page - Goodreads app, for example, YouTube - share a video playlist of trailers for new DVDs at the library.
- iLike.com - share playlists of new music recently purchased by the library. Podcasts - sign up as an artist, iLike provides streaming player, can listen to it directly in Facebook.

Future apps:

- Dapper.net - extract info from any web site using data mapping. rss feeds, Google gadgets. Just started experimenting with it.
- Use Facebook as a Reference services tool - embed Meebo into FB page for IM reference.
- embed library catalog.
- Wall as discussion board - Facebook Book of the Month Club - great idea, not working so well yet, that will happen, just have to try and see what your patrons like and use.
- Book trailer videos
- Twitter vs. Facebook - Twitter is active communication, Facebook is passive communication. Followed famous authors, retweet their posts, patrons liked seeing what authors were saying.
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