|David Bowers and Stephen Abram|
eBooks from publishing perspective and where we see things going in the future.
David Bowers, Oxford University Press
Individual is the focus.
Libraries – the original Google. People come to libraries to learn. Issues – budgets.
OUP – is not for profit. Univ has been only shareholder in entire history of OUP. Not kicking back profit to people as shareholders. Looking to generate a bottom line, kick back to univ, so they can share knowledge. Oxford Index.
Contract with EBSCO ebrary, Miilibrary, eLibrary. Take Oxford data, package into product.
Typically, eBooks that have been made and distributed to the vendors are electronic copies of traditional print books.
iPhone and app store changing that. Apps can bring more to books. Maybe reader wants something more – a chapter, an article. Ex: look inside all available books about molecular biology from a single app.
Users rent an app from publisher?
Stephen Abram, Gale Cengage Learning
We want to build stuff that helps people learn. That’s what motivates us (people in publishing). 800 librarians on staff.
Biggest project – thinking of the future. what will the textbook look like over time? What’s going to happen with large print. What will childrens books look like?
Textbooks – needs to be device agnostic. Browser independent. Learning management system independent. ADA compliant. Learning style independent. Testing new versions of textbooks in 150 schools in north America. Mobile independent. Use social tools.
Childrens books – 1st experiences in childrens books. What’s the right form of book? Why are there pages? Scroll thru instead, like a video game. Does it have to have the same ending every time? Does everything have to be in the same place every time you open the book? Move the mouse around. (MY THOUGHTS – what do childrens educators/ experts think about this? Is a change every time good or bad? Or is the consistency what kids need?)
Reference – non fiction. We use nonfiction asynchronously. How do we pull info out of multiple encyclopedias about 1 topic? And have it in whatever format we want, and assemble as my own book on the topic I need on the fly. Frame quality information, that has been quality selected, frame it to serve our users.
Copyright – if you had training in copyright that’s more than 5 years old, it’s no longer valid. Things have changed too much recently. Need to update your knowledge. Laws in US and other countries is changing.