CIL 2011: Innovative Marketing Tools and Strategies
3/22/2011 10:10:00 AM | Author: Christa
Monday, March 21, 2011
Speakers: Stacy Bruss and Nancy Allmang, NIST (National Institute of Standards and Technology)

Nancy Allmang

Audio Podcasting
Started small - $20 microphone. Podcasting for Dummies, Audacity. They use a PC - said they had a hard time finding free music to add. (Personal Note: Recommendation from audience - "there is plenty of royalty free music available, just Google it.") Heard that Macs come with Garage Band and free music to use. Coworker took podcast home and used his Mac to add music.

(Personal Note: You do not need to purchase a Mac to find music for a podcast. Go to Creative Commons and search for music. NTS: Attend "Podcasting & Tools: Endless Opportunities!" on Wed. for more info - 1:30 PM – 2:30 PM)

Video Podcasting
Contracted with staff at NIST who knew how to do this. Cost $5000 and 7 months! (Personal Note: Um...what?!)
But, they learned how to do it themselves. Bought a MacBook Pro, video camera, microphone, took class at Apple store to learn how to use MacBook to do it. Best length is about 1 minute. Do voiceover later, don't record audio during filming.

Stacy Bruss

New staff do day and a half orientation - library gets 10 minutes. Use videos to help them remember about the library.

pptPlex - plugin for PPT 2007 and 2010. Allows for zooming presentations. Allows you to repeat images, words, ect, but doesn't feel like it. (Personal Note: It's Prezi for PPT.)

Digital display - 7 seconds is best length of time for each slide/screen to be shown - tested by walking by display and seeing how long it took.

CamStudio - to capture actions on your desktop - keystrokes for accessing a database, for example. Use PowerPoint to loop it.

Market the same item using all of your marketing channels - not every customer knows or is exposed to all of your channels.

Repeat marketing messages. Repeat them again when you think you've repeated it enough.

Prezi - used with digital display.

Xtranormal - create video cartoons with text script that you enter.
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