Tuesday, April 13, 2010
Speakers: Paul Coyne, Louise Alcorn

Paul Coyne - QR Codes

QR Codes – “Quick response” code

Need a phone with camera and QR code reader software.

Take a pic of QR code. Phone will decode QR code and present info in code.

QR code software is free.

Create your own QR code: QR Code Generator. Also free!

Bridge the gap between the physical and the digital world.

Younger students/readers use their cell phones A LOT. Many publishers tapping into this.

Libs using QR codes – directions, SMS a librarian, initiate a call to librarian, link to article - Huddersfeld Univ. Univ. of Bath – in OPAC.

Brooklyn PL – created codes for all 60 branches – addresses, contact info, etc. FREE!

Inventive Investigative curious playful.

QR codes can extend life of print content for mobile audience. Provide contextual info about the content (book, article). Engages researcher. Bridge the gab between static print world and dynamic digital world.

Users – more engaged, better informed, higher quality decisions about your services and content.

Easy to use and create

Already in play – libs, publishers, conferences.

Complementary to augmented reality.

Contact info for Paul Coyne

“Bright Ideas in Dark Times” – Louise Alcorn

Louise Alcorn

Free does not mean lesser value.

Dark times – things are bad, budgets/staff are slashed. Library use up. Not just at pub libs. At academics too. Our challenges are also opportunities. Every challenge is an opportunity for marketing. Patron: I need a job! Librarian: Look at all this stuff we have!

Creative Response:

Technology – market that you have wifi – they can come in with their own laptop to apply for jobs all day and no one will bug them. Online learning for new job duties cause co-workers have been fired. Resumes. Faxing service.

Collection Development – cooking for/with kids – cant afford to go out to eat, how to make a budget – public lib and college, audiobooks for commuters cause only job they could get is a long commute, gardening – grow own food.

Programming Ideas – resume writing, cover letter writing, more kids in childrens' programs because parents can't afford other activities anymore, fitness books – parks and rec., Mary Barnett Memorial Library – 2009 year of “Home Grown - Hand Made.”

Partnerships – rotary, parks and rec, economic dev.
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Tuesday, April 13, 2010
Speakers: David Lisa, Michael Porter, Bob Beck
World of Warcraft in Libraries presentation - Computers in Libraries 2010

David Lisa, Michael Porter & Bob Beck

David Lisa

World of Warcraft (WoW) is a social network. Made up of people playing the game. Banding together to accomplish more in game content.

Who plays WoW? All ages, groups, economies.

Why do they play? PC environment, good economic value – flat monthly fee to do as much as you want, fun.

Does it require skill to play? Not really.

Build real life skills? Leadership – to found and maintain guild. Organization, management, diplomacy – leading parties.

Convergentsystems.pbworks.com – conference held within WoW.

Nickyee.com – The Daedalus Project – how game affects players in their real life.

“WoW as a Library Service” – Bob Beck

Inspiration – knitting group. Sit around and talk about all their projects. Same thing in WoW.

Administrative buy-in
1. Game demo – Dalaran – seeing people milling around in the streets – admin wanted to be there.
2. Location & equipment – use 10 basic Del laptops. WoW doesn’t need very high level computers.
3. Patron access questions. Use 10 day free trial. Patrons can bring in and use their own laptops.

WoW licensing - One client per PC used - ~$80/PC.

Man in military uses WoW to communicate with son back home. Aww.

Playing program – mini-raid - Lvl 1 chars. PVP – 1st person to win 3 duels, etc. RP – talk about char backgrounds.

Free Play – gets people talking, sharing.

Social programs – Meet & Greet – expected 30, 60 showed. Food. Laptops out if they want to log in. but mainly just social. How To – macros, customizing user interface, addons.


Libraries & Librarians Guild – Michael Porter

MP doesn’t like elves, fairies, trolls, etc. Went into game because needed to do research on a book – technological communities. Became intrigued with way you interacted with the game. Fascinating the way you navigate the world. Started having fun learning how to play game. Social engagement became intriguing.

Use Ventrilo to talk and be social.

Wow is a specialized web browser – you pay for access to an intranet.

Social aspect – wanted a way to connect librarians. To talk shop. Have to put real name and library in guild notes.

Libraries and Librarians of Aerie Peak

Computer History Museum - will have pics of the guild in exhibit.

Bank – contribute to the community. Develop trust – have access to more things in the bank.

Libraries = content + community. WoW is same.
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CIL 2010: Reaching Reluctant Learners
4/19/2010 01:52:00 PM | Author: Christa
Tuesday, April 13, 2010
Speakers: Jill Hurst-Wahl, Sophia Guevara, Veronica Rutter, Andrea Simyak

Andrea Simyak: Backward design

Step 1. Identify your outcome. What’s the point?

Step 2. Create an assessment. How will you know they learned it? Time frame for proficiency?

Step 3. Determine necessary skills. What are current skills of trainees?

Step 4. Create lesson plan. How will training be done? Make sure the training works in your library. Tailor to how your employees best learn. Just because something worked at another library, doesn’t mean it will work in your library. Adjust to what you staff and environment can do.

Technology Tapas
– adapted 23 things program. 25% completion rate “pretty good for a 23 things program” (NTS: what are the typical completion rates? How does ours compare?)

Step 5. Provide Instruction. Adapt and adjust as you go. Is it working? If not, change how you’re doing it.

Step 6. Administer the assessment. Trainees can demonstrate what they’ve learned. Is more training needed? More advanced training needed? Implement what they’ve learned in the library?

"Turning Fear Into Passion" – Veronica Rutter

(Ren & Stimpy! “No sir I don’t like it” horse. Hee.)

“it's your job and you have to do it” won't work to motivate.

Know your audience – find something they already find appealing and interesting. Nothing wrong with silly. Humor gets people to start thinking. Laughter kills fear.

Social networking doesn’t appeal to everyone. Threatening. Invasive.

Flickr group – “Looking Into the Past” group. Compare new thing to old thing that people know. NY Times in paper vs. online.

Make it EASY. Do it yourself, as if you’ve never done it. Write down every step. Screenshots. On directions, make a spot for them to write down user name and password. Not secure, but they will remember it and be able to use the service again.

Tangible Reward. Never underestimate the power of prizes! Something to admire on a shelf – mug, etc.

1. Utilize preexisting interests
2. Make it easy
3. Provide a reward.

“Connecting with the Boomer Learner” – Sophia Guevara
Presentation via SlideShare

Boomer – digital immigrant – have an ‘accent’ when using tech, because they didn’t grow up with it.

How to get them interested?

Tech 101 classes for those who are interested. Also offer one-on-one training for those who need more personal help.

Classes – homework before – create their own account. In class, buddy up - connect with someone else who might have same question they have.

One-on-one – offer to become a technology mentor. Be very patient and understanding.

Gather feedback. Measure impact.

Survey. Continue connecting with them after the training. Observe their evolving relationship with technology.

“Tips for Reaching Reluctant Learners” – Jill Hurst-Wahl

Reluctant learners are really reluctant users! “I don’t know why I would need to learn this. I’ll never use it.”

Using social media is like breathing. We want them to do it as if it was an expected normal activity. Just like the telephone.

Show the benefits. We tend to think about the tools, not the benefits.
  • Make it personal. How is it going to help them in their personal life.
  • Work-related reason. Get job done faster. Stay connected with co-workers better. Collaborate with others like them in the world. Expand their network with others in their field.
  • Glimmer of interest. Find anything that person is interested in.
  • Offer your services. Use your knowledge to help them out. Anytime.
  • Sneak them in the back door. Don’t tell them what they’re doing. Don’t call it “social media” if they hate social media. Call it something else. Find another term for it. Not “wordprocessing”, instead “taking notes”.
  • Work to get them breathing – to make it natural for them
Reaching Reluctant Learners
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CIL 2010: Crafting Online Personas
4/19/2010 01:32:00 PM | Author: Christa
Tuesday, April 13, 2010
Speakers: Craig Anderson & JP Porcaro

CA: So wait, anyone can see this?

It’s OK. Just control your persona.

10 Privacy Settings Every Facebook User Should Know

JP: 8bitlibrary.com only launched 4 months ago. Alexa.com says it's one of the higher traffic library blogs

Have a clear vision for what you want to say. To brand yourself.

Think of twitter/FB as form of professional development/contact. Everything you post builds your personal brand.

CA: learn to filter yourself. Know your audience. Don’t post anything on the internet that you wouldn’t be comfortable having on a 25 foot billboard in times square.

Craig Anderson

JP: There will be some times when something you say, not everyone will agree with. And that’s ok. Just be true to yourself and your personal brand.

Responsible Citizenship: another part of RC is showing up. Being where the people are. Being involved. Being online is another part of where we are. Librarians play a certain role in community and should be there.

How to reconcile being employed somewhere and being ourselves online? Technical subversion – just do it anyway. Its what’s happening. You should also be building your institution and institutional values. Need to work it out on a personal level.

We’re setting up for the future a new form of professional development.

Beyond Privacy Settings:
1. Your behavior online can dictate your level of personal privacy
2. Your online presence shouldn’t be taken lightly.
3. RC: version 2

Mutually Assured Embarrassment.
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Monday, April 12, 2010
Speakers: Michael Porter & Amanda Clay Powers

MP: Improve the value of using these social tools. Attitude has changed.

Oliver Blanchard - smroi.net – having a social media presence nowadays is merely the equivalent of what being listed in the yellow pages meant 10 years ago. It simply isn’t enough to be there.

Must use social media tools effectively. Jason Falls - socialmediaexplorer.com

Create Goals. Measure objectives. Measure. Strategies. Tactics.

We don’t have the time to create a business quality ROI report. Data is more anecdotal, but still just as relevant.

YouTube – Social Media ROI: Socialnomics

ACP: Simple metrics to show every month – we did it, we got this response.

Analyze a twitter feed – Miss. State Univ. Lib guide

Facebook Insights – Page, not group. Lots of data – demographics, interactions, etc.

Rave at MSU library – lib embraced it. Took their own pics, posted them that night. Students engaged with the library from it. Lib was first ones on campus to have pics up. 10 minute study break. Sunday night. Big spike in FB stats.

New auto e-mail from FB - weekly FB activity.

No longer trying to prove that twitter/FB are a good idea. It’s a done deal. So, what is the data good for?

It’s not all about numbers, it’s about building relationships. We’ve never had this ability before – knowing what our patrons are thinking about. We need to be there, answering their questions.

Get your resources noticed – ex. US Grant papers on MSU website. Track people tweeting about it, build a picture of info being shared.

No instant answers. What can we do with this info?

Are we being retweeted? Who? Why? What gets liked? By who? Why? Who’s engaging with you?

"What are you doing that's sticky?"
What are you doing that's sticky?

Host a tweet-up at your library. Janie Hermann – increased twitter/FB activity/followers.

Feed FB stats into google analytics.

Twapper Keeper – to archive tweets, hashtags
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